About Keep Present Co.
Born from 15+ years of diverse marketing experience, we've evolved from music marketing and event promotion to becoming a trusted strategic partner for major brands.
Passionate
We bring genuine passion to every campaign and client relationship
Collaborative
We work as an extension of your team, not just an external vendor
Results-Driven
Every decision is made with measurable business outcomes in mind
Proven Experience. Real Results.
Over the past decade, we've helped challenger brands, startups, and global names launch and grow through smarter media strategy.
2022–2025
Delivered campaigns across retail, automotive, FMCG, and lifestyle brands - from Ford and BP to independent coffee houses and local fashion labels.
Our Role
We planned, negotiated, and activated high-performing Out-of-Home (OOH), digital, and social campaigns designed to connect real people with real brands.
From strategy to execution, we handle every stage of the campaign lifecycle.
OOH Specialists
Out-of-Home advertising is our speciality. We understand how to maximise visibility, secure premium locations, and deliver campaigns that command attention.
Less labour-intensive than social, more impactful for brand awareness.
What We Do Best
Ideas to Measurable Campaigns
Turning ideas into measurable campaigns that drive awareness and sales.
Full Campaign Lifecycle
Managing full campaign lifecycles - from concept and media planning to live reporting and optimisation.
Long-Term Partnerships
Partnering with clients long-term to scale what works and refine what doesn't.
Our Promise
We don't just buy media - we build partnerships that deliver lasting growth. Expert-level strategy at budgets that make sense for ambitious businesses.
Experience Timeline
15+ years of diverse experience across entertainment, research, advertising, and enterprise marketing - each role building the expertise we bring today.
Senior Media Executive
SMG
Delivering OOH, print, and digital activations across retail and FMCG brands.
Key Achievements:
- Leading multi-channel campaign delivery
- Managing retail and FMCG client portfolios
- Driving digital activation strategies
Senior Media Executive
SMG
2025 - Present
OOH Account Manager
GroupM (Kinetic Worldwide)
Managed high-profile clients including Ford, BP, M&S, TJX, and Homesense.
Key Achievements:
- Successfully managed £1.2M Ford EV campaign budget
- Delivered 65+ targeted campaigns for M&S store openings
- Implemented innovative dynamic messaging for BP Pulse
- Exceeded client expectations through data-led OOH solutions
OOH Account Manager
GroupM (Kinetic Worldwide)
2022 - 2024
Research Manager
Bridge F61
Delivered quantitative and qualitative research to drive data-led marketing activations.
Key Achievements:
- Conducted comprehensive market research studies
- Developed data-driven marketing activation strategies
- Analysed customer behavior and market trends
- Provided strategic insights for campaign optimization
Research Manager
Bridge F61
2018 - 2021
Festival Promotions Specialist
Hyponik
Managed below the line campaigns and market research for festival promotions.
Key Achievements:
- Executed successful festival marketing campaigns
- Conducted market research for event planning
- Built engaged communities around music events
- Developed promotional strategies for underground music scene
Festival Promotions Specialist
Hyponik
2012 - 2016
Music Marketing & Management
Freelance Professional
Comprehensive music industry work including songwriting, production, and campaign planning.
Key Achievements:
- Songwriting and music production
- Creative direction and campaign planning
- Artist liaison and product management
- Digital distribution and marketing strategies
Music Marketing & Management
Freelance Professional
2009 - 2020
Club Operations Manager
Ministry of Sound
Managed bar operations and event front-of-house for one of London's most iconic venues.
Key Achievements:
- Front-of-house event management
- Bar operations and team leadership
- Customer experience optimization
- Operational efficiency improvements
Club Operations Manager
Ministry of Sound
2011 - 2014
Meet the Founder
Malachi Fagan brings a unique blend of creative vision, analytical rigor, and enterprise-scale execution to every client partnership.
Malachi Fagan
Founder & Strategic Director
With over 15 years spanning music, research, and advertising, Malachi brings a unique perspective that combines creative storytelling with data-driven strategy.
From managing underground music festivals to executing multi-million pound campaigns for Fortune 500 companies, his diverse background enables him to see opportunities others miss and execute strategies that deliver real results.
As your surrogate CMO, Malachi doesn't just manage campaigns - he becomes invested in your business success, bringing the same passion he had for music to driving your company's growth.
Key Achievements:
Philosophy:
"Marketing isn't just about reaching people - it's about creating genuine connections that drive real business outcomes. Every campaign should tell a story that resonates and delivers measurable value."
Expertise Areas
Strategic Planning
- OOH Media Planning
- Campaign Strategy
- Budget Management
- Data Analysis
Creative Direction
- Music Production
- Content Creation
- Brand Messaging
- Visual Design
Research & Analytics
- Market Research
- Quantitative Analysis
- Consumer Insights
- Performance Tracking
Client Management
- Stakeholder Relations
- Project Leadership
- Team Coordination
- Business Development
Ready to Work Together?
Let's discuss how we can apply this experience to grow your business.
Ready to Partner With Us?
Experience the difference that 15+ years of diverse marketing expertise can make for your business. Let's discuss your goals and create a strategy that works.
Join our growing family of successful clients who've discovered the power of strategic, results-driven marketing partnership.